somya jain
With Razorpay’s rebrand and product evolution, we redesigned the RazorpayX homepage to establish ourselves as trailblazers in the finance space for CFOs. This large-scale revamp involved a complete overhaul of the company’s product page, aligning it with our new vision and positioning in the market.
RazorpayX has evolved into a premier financial suite designed for CFOs, offering innovative enterprise solutions. We’ve refreshed our messaging and visuals to reflect this transformation, showcasing our offerings and positioning RazorpayX as the ultimate brand for forward-thinking CFOs.
Given that Razorpay underwent a brand refresh just two months prior to this project, we were excited to explore fresh ideas and embrace an iterative process. We adopted a double diamond approach, allowing us to diverge and converge our designs effectively.
First Fold
The hero fold creates the first impression of the page, so we aimed to make it unique, impactful, and unforgettable. We explored several iterations to achieve this.
After exploring multiple concepts, we shortlisted a couple of concepts and grouped similar approaches and selected the most promising ones.
However, neither approach fully conveyed the complete essence of our brand. To bridge this gap, we merged the strengths of all the concepts, crafting a solution that not only highlights our product but also firmly establishes our presence as a strong and recognizable brand.
The Other Folds and Interactions
With Framer as our platform, the creative possibilities were limitless.
It allowed us to experiment with engaging interactions and animations that could truly elevate our design. Keeping this in mind, we expanded our exploration, iterating further to enhance the subsequent folds of the page.
A quick glance at the transformation of the website
Divulge into the world of a CFO and discover the tailor-made financial stack for them
Product offerings reimagined
Thought leaders of the finance industry
Leave with a lasting impression
I was honored to receive the Multiplier Award for mastering Framer and empowering my peers by sharing my knowledge, helping them significantly enhance their output in record time. Additionally, my contributions to Framer and landing pages earned me a nomination for Designer of the Year, recognizing my impact and dedication to excellence.
Project Credits
Design Collaboration
Divya Lohia
Product GIF Animation
Adyatha Bhat, Rohit Singh