somya jain
Performance ads are about grabbing attention and driving results. By harnessing AI, I’ve crafted compelling ads that boosted engagement like never before.offering fresh insights and strategies to help them level up.
Performance ads have a short attention span and must capture engagement instantly. Our previous approaches led to ad fatigue rather quickly, prompting us to explore a fresh strategy to boost engagement while keeping costs minimal.
Our target audience consisted of existing merchants in the E-Commerce category already using the Razorpay Payment Gateway. While they were familiar with the Razorpay ecosystem, they were not yet aware of the specific product we aimed to promote.
To overcome ad fatigue, I aimed to move beyond conventional product visuals and lifestyle imagery, opting instead for a bold, unconventional, and fun approach that embraced elements of absurdity.
My strategy for crafting the perfect ad focused on three key aspects: attention, engagement, and action. A successful performance ad should not only stand out but also spark curiosity and drive conversions.
Armed with compelling copy and the creative potential of Midjourney, I developed unique concepts that deviated from the traditional finance aesthetic while subtly incorporating financial elements. The use of Razorpay’s signature blue and green, along with the iconic glyph, ensured strong brand recognition and recall.
Archived Concepts
We achieved a 18% increase in Monthly Transacting Users, reaching a record high of 11,000.