HR professionals juggle overwhelming paperwork and employee management, making their roles stressful. RazorpayX Payroll wants to provide an all-in-one toolkit to simplify month-end tasks and streamline operations.
With this comprehensive survival guide, HRs, admins, and even founders who find themselves handling administrative tasks can save valuable time and focus on what truly matters—growing their business and enhancing employee experience.
The goal was not just to build a resource hub for HRs, but to create an engaging, immersive experience that tells a compelling story through this guide. I explored various concepts, from portraying an HR navigating office challenges to seeking a Survival Kit, and even gamifying the website experience to captivate our users.
Out of all the concepts, the one that resonated with me the most was “HR in the Jungle of Chaos.” It perfectly captures the essence of navigating the unpredictable HR landscape—transforming it into a thrilling survival guide for the modern HR professional.
I crafted the narrative of an HR navigating the jungle of office chaos, bringing the concept to life in a relatable and engaging way.
To bring the concept to life, I focused on the logo and hero section of the landing page. By transforming everyday office elements into a jungle—featuring calendars, paperwork, and laptops—I depicted an HR professional lost in the wilderness of office chaos, creating a visually compelling and immersive experience.
Logo Design
Landing Page Design
HR Assets Design
The website concludes with the HR successfully escaping the jungle, empowered and equipped with the survival guide in hand.
Over the past 10 months, the website has drawn nearly 10,000 viewers, with asset downloads surpassing 10,000 in just 2 months.
Project Credits
Digital Illustrations
Vaishakh KP