Razorpay is a leading thought leader in the finance industry, and whitepapers are a key tool for reaching our audience with valuable insights and actionable solutions that extend beyond our product offerings. A whitepaper provides in-depth analysis on complex topics and presents potential solutions. However, lengthy reports often lose reader engagement after just a few pages.
The challenge is to create a whitepaper that’s not only factual, informative, and technically sound, but also modern, visually appealing, and engaging—something that will captivate readers from start to finish.
How can we design a report that balances technical depth with a fresh, compelling layout, making it a pleasure to read while still delivering meaningful content?
Whitepapers are formal reports designed to educate readers, address their challenges, and position us as industry experts. While highly visual reports can risk appearing too casual or magazine-like, it's crucial to maintain the formal tone appropriate for the subject matter.
Striking the right balance ensures the report remains authoritative and professional without compromising on clarity and engagement.
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To track the consumption of the whitepaper, we published it as a e-flipbook on the fliphtml5.com platform. This allowed us to get detailed insights on duration, reading patterns and much more.
With a retention rate of 71.43%, the whitepaper has significantly surpassed the industry standard.
This demonstrates its strong impact and engagement with readers. The average retention rate for whitepapers falls within the range of 40-60%, depending on the industry and sector. This information is based on data from sources such as CMI, Hubspot, Demand Metric, and Statista.